Die cutting & embossing. The hobby world is not yet done with die cutting and embossing, which are popular techniques in card making and scrapbooking. Embossing is a technique with which to make a relief in paper. Die cutting is the cutting out of shapes with a cutting die. With the correct machine it is possible to die-cut and embos at the same time. Vaessen Creative has the die cutting machine you need for paper cutting art.